Chopwood Mercantile in Crested Butte, Colorado becomes a Certified B Corporation®. Is there hope for a tiny mountain town retail shop to change the way we all do business?
Collectively, Certified B Corps lead a growing global movement of people using business as a force for goodTM. It’s not about just making money, growing a brand, and repeating that each quarter.
CRESTED BUTTE, Colo. - March 8, 2017 - As of last week, Chopwood Mercantile on the Western Slope of Colorado became a B-Corporation. Proving tiny towns can too be progressive and influential even if there are more dogs and cattle than people. A small business with bigger ideas is where Chopwood Mercantile falls. Locally owned and operated, the Chopwood team feels it’s their responsibility to business the B CorpTM way. Certified B Corporations® are built on the basis that businesses have an equal responsibility to their community and to our planet as they serve their customers and shareholders.
“After living in Crested Butte since 1986, I am proud to own a business and be able to give back to my community. It's been important for Travis and me to find brands we believe in with integrity and like beliefs to share with our old and new friends.” -Lisa Cramton, Co-Owner.
“The concept for Chopwood Mercantile came to re-think outdoor retail through partnering with brands with the highest social and environmental missions. There are growing conscious-minded brands, but few retail stores are focused on impacting change. We strive to give back to the community and provide more than 2% of revenue to local non-profits. B-Corp certification legitimizes our efforts as well as helping us continue to evolve through the peer network and oversight. We are excited!” -Travis Underwood, Co-Owner.
Certified B Corps must meet the highest standards of verified social and environmental performance, public transparency, and legal accountability. They aspire to use the power of markets to solve social and environmental problems. Chopwood Mercantile is committed to doing so and will continue to prove it.
Crested Butte is tucked away in the Elk Mountains and has a population of about 1,800 residents with visitors from all over the world. Chopwood Mercantile is devoted to sharing their passion, mission, and voice for change in the retail world. Rethinking retail is where it began for Chopwood Mercantile and becoming a Certified B Corporation® is one step closer to influencing an industry that requires change in order for prosperity for all. Feel comfortable with shopping at Chopwood as you are a part of a significant movement.