February 29, 2016

We love Icebreaker and the Kiwi’s know best. It’s not justin.It’s oh-so-good, and in Crested Butte, it’s a need not just a want.

What it is:

Merino sheep are one of the world’s most ancient breeds and they thrive in New Zealand. They’re tough, just like we need them to be. Icebreaker’s merino sheep live in the Southern Alps, where, to say the least, it’s extreme. Your Gunnison Valley sheep would most likely freeze up there. The merino’s fleece is built tough. It’s breathable in the summer months and insulating throughout winter. And the best part, it’s soft and lightweight, which is hard to find in the wool industry.

Why wear it?:

Because we said so. Only half kidding. It’s that good--Chopwood Mercantile swears by it. Traditional wool is incredibly warm, but also as itchy as can be. Ol’ fashion wool was heavy, took forever to dry, wasn’t breathable, and didn’t fit properly. Icebreaker wool combines the best of the best. They take the best of traditional wool, cotton, and synthetics. It’s soft, non-itchy, warm when you’re cold and cool when you’re warm. It breathes too so you don’t leave a stink trail. It is made in some of the toughest mountains, rather than big-city laboratory; it’s renewable, recyclable and biodegradable. All things we value at Chopwood. So yes, you should buy merino because it works.

How exactly does it work?:

Icebreaker merino fibers are ultra fine so that they don’t irritate your skin unlike the ol’ stuff. It’s soft, because who doesn’t likesoftstuff. When you’re out in the frigid air, moisture is absorbed from the environment to generate heat (heat of sorption). Icebreaker merino fibers contain millions of air pockets that lock in your toasty body heat to keep youwarm all day long. So, the day turns warm too? Icebreaker adapts. Merino keeps your skin cool by transporting moisture vapor away from you to be evaporated; therefore, you won’t get clamming either.

Top Notch:

The price point is steep. For reasons that are undoubtedly worth it though. Icebreaker merino wool lasts, keeps you feeling warm, cool, or cozy all day long. It’s the gear you’ll come back for. Once you go Icebreaker, you never go back. Ask Travis or Lisa.


Subscribe

Sign up today!